Introducing The Prime Mindset

DESIGN YOUR MINDSETS TO AUTOMATE SUCCESSFUL BEHAVIORS

You’ve learned how to be awesome

• No matter what you want to do better:
  • Write
  • Eat healthier
  • Speak with confidence
• Chances are, you’ve learned some great ideas, tips, and strategies for doing it

The challenge…

• How do you implement/remember to use what you learn?
• Let’s face it, just because you’ve learned 3 tips for
  speaking like Tony Robbins doesn’t mean you’ll remember to use them the next opportunity you have to speak
• Typically, you’ll forget what you learned in 3 days!
• Let’s unlock all that awesomeness with a strategy to implement all those other strategies

Introducing the PRIME Mindset

• The PRIME mindset is a way to trigger peak

  performance behaviors/actions, right when you need them

• You intentionally design the mindset you use to approach various events in your life
• It accomplishes this through the use of what’s known as an If/Then statement, or When/Then statement:
  • When I write. Then I will: Keep it simple, tap into emotion, provide massive value
  • When I shop for food. Then I will: Eat a snack before I go, only shop with a list, read ingredients closely 
  • When I speak to someone. Then I will: Listen more than talk, look them in the eye, value and validate them 
• The structure is simple:
  • When part of the statement represents the trigger/event where you want to improve your behavior
  • The Then part of the statement represents the thinking, feelings, and actions you want to remember to have and do when that event happens
• This is a proven and effective way to improve behaviors

How to use this:
Create your own PRIME Mindset using this 4-Step process
(write the elements of your mindset on an index card):

1. Choose an event (or trigger) – When I: Write, sit down at my computer give a presentation, buy food, start a conversation, etc
2. Identify 3 actions – List the 3 top actions you want to
   remember to do when that event occurs in your life
3. Install the mindset – State mindset out loud several times – place the index card where you can see it regularly
4. Use it – When trigger/event happens, state the mindset, then take action based on the mindset

• Focus on creating and installing no more than 3 at a time